Artem Shymilov
Member
Good afternoon. please tell me, has the function of testing A / B?
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A / B test
- Thread starter Artem Shymilov
- Start date
twisted1919
Administrator
Staff member@MORGENS Design - There's no ab test for now. what frm.mwz refers to is something else.
frm.mwz
Well-Known Member
@MORGENS Design
If you split your list and then run different marketing (carefully controlling wich variable you change for each campaign) via each part, then you effectively have a form of an A/B Split Test. I thought MailWizz quite good offering the option to split a list in more than just two, as this allows for much more sophisticated testing, i.e. multivariat, not just A/B!
If you split your list and then run different marketing (carefully controlling wich variable you change for each campaign) via each part, then you effectively have a form of an A/B Split Test. I thought MailWizz quite good offering the option to split a list in more than just two, as this allows for much more sophisticated testing, i.e. multivariat, not just A/B!
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OptiBiz1
Active Member
Although I have not done this "split", I assume that it refers to splitting a list. Splitting a list and doing a split test is not the same thing. There is no testing coming with splitting a list.
You can probably do a bit of manual testing, like splitting a list, taking the smaller part and splitting it again and then you have something to test on, but you need to check e.g. open rate manually.
You can probably do a bit of manual testing, like splitting a list, taking the smaller part and splitting it again and then you have something to test on, but you need to check e.g. open rate manually.
frm.mwz
Well-Known Member
That's what I mean, the splitting is more flexible, but there is no convenient feature to do the whole test (incl stats, randomization, tracking, etc), but at least it does not confine you either (by what often A/B Split Tests only offer in limited features). And hence you can experiment (and that is anyway the whole point of such a test) quite freely and with many variables (subject, content, structure, links, etc).
So, in effect, I hope that MailWizz will keep the splitting feature as it is, even if/when a specific (for most more convenient) additional A/B Split Test feature is introduced
So, in effect, I hope that MailWizz will keep the splitting feature as it is, even if/when a specific (for most more convenient) additional A/B Split Test feature is introduced