"Enable easy unsubscription" of Gmail requirement

S

SoftTimur

Member
Hello,

As you know, Gmail is imposing new requirements for bulk emails. There is one new rule:

Enable easy unsubscription: You shouldn’t have to jump through hoops to stop receiving unwanted messages from a particular email sender. It should take one click. So we’re requiring that large senders give Gmail recipients the ability to unsubscribe from commercial email in one click, and that they process unsubscription requests within two days. We’ve built these requirements on open standards so that once senders implement them, everyone who uses email benefits.
Click to expand...

We have been using [UNSUBSCRIBE_URL] at the bottom of our newsletters. Will this still comply with the new rule?

Thank you
 
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MailWizz has always provided easy unsubscription by adding the one-click unsubscribe header and requiring emails to contain the unsubscribe link.
 
List-Unsubscribe header alone is not enough now.
We need to add "List-Unsubscribe-Post: List-Unsubscribe=One-Click".

From Yahoo post :
Beginning in early 2024, we will require one-click unsubscribe. To do this you need include the following code within the headers of your email:

List-Unsubscribe-Post: List-Unsubscribe=One-Click
List-Unsubscribe: <https://domain.com/unsub/opaquepart>

Once a user unsubscribes, you will get a POST request which looks like this:

POST /unsub/opaquepart HTTP/1.1
Host: domain.com
Content-Type: application/x-www-form-urlencoded
Content-Length: 26
List-Unsubscribe=One-Click

Of course we support “mailto:” unsubscribe headers as well.

To learn more about List-Unsubscribe headers:
Click to expand...

Subscription Hub | Sender Hub

Making it easy for our users to manage their email subscriptions in one place.
senders.yahooinc.com senders.yahooinc.com
 
Unfortunately, I don't see the "List-Unsubscribe" header in the Gmail either!
This wasn't a test email (that's why there isn't any "TEST" in the subject).

Also, I'm using Amazon SES to send the emails, and the latest Mailwizz version (Version 2.6.2).

Screenshot 2024-11-17 at 15.20.48.png
 
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@rubedia - this is because, as far as I know, GMail will show that header depending on your sender reputation.
You can check the email source and look for the List-Unsubscribe header and you will see that MailWizz adds it.
 
Thank you, Twisted1919! Does this email source look good to you (for the one-click unsubscribe in Gmail)?
I'm not savvy enough to understand the email headers. :)

PS: Also, is there a chance that it's not only based on "sender's reputation" but that Gmail will display this option on specific recipients, who, based on Gmail's evaluation, may find an easy unsubscription quite helpful? This is compared to others who may have interacted multiple times with this domain (for example, me, who received and replied many times to this—even for test purposes) and it's not necessary to display this button/link.

Thank you!
 

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rubedia said:
Thank you, Twisted1919! Does this email source look good to you (for the one-click unsubscribe in Gmail)?
Click to expand...
Yes, List-Unsubscribe header it is what gmail need and MailWizz already includes this in all the campaigns it send.

rubedia said:
PS: Also, is there a chance that it's not only based on "sender's reputation" but that Gmail will display this option on specific recipients, who, based on Gmail's evaluation, may find an easy unsubscription quite helpful? This is compared to others who may have interacted multiple times with this domain (for example, me, who received and replied many times to this—even for test purposes) and it's not necessary to display this button/link.
Click to expand...
Gmail evaluates how a recipient interacts with the sender's emails. Frequent interactions like opening emails, replying, or marking emails as "not spam" may influence whether the unsubscribe option is displayed.
 
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